Docs Affiliate Programs

Affiliate Programs

Launch a powerful affiliate program to grow your sales. stryhub supports flexible commissions with automatic payouts via Stripe Express — no manual tracking or payments needed.

Overview

The affiliate system in stryhub allows you to recruit partners who promote your products in exchange for commissions. When a customer purchases through an affiliate's unique link, the affiliate earns a percentage of the sale.

Key features:

Creating an Affiliate Program

To create an affiliate program:

  1. In the admin dashboard, go to Affiliate Program
  2. Click Create Program (or configure the existing one)
  3. Set your program details:
    • Program name: Displayed to affiliates during registration
    • Commission rates: Set default percentage and customize per product
    • Cookie duration: How long referral cookies last (default: 30 days)
  4. Save and activate the program
Tip: Start with competitive rates (15-30%) to attract affiliates. You can always adjust rates later without affecting existing commissions.

Commission Structure

stryhub supports a flexible commission structure with three levels of configuration:

Level Description Example Rate
Program Default Base commission rate applied to all products and affiliates 20%
Per Product Override the default rate for specific products or prices 15%
Per Affiliate Set custom rates for individual affiliates on specific products 25%

The most specific rate always wins: if an affiliate has a custom rate for a product, that rate is used. Otherwise, the product rate applies. If neither is set, the program default is used.

You can also choose the commission type:

Automatic calculation: stryhub calculates commissions automatically on every sale. No manual tracking needed.

Affiliate Registration

Affiliates can register through a dedicated signup page linked to your program. The registration process:

  1. Share your affiliate registration link with potential partners
  2. Affiliates create an account with their email and details
  3. They connect a Stripe Express account for receiving payouts
  4. Once approved, they receive their unique referral link

As an admin, you can manage affiliates from the dashboard:

Referral Tracking

When a customer clicks an affiliate's referral link, stryhub:

  1. Sets a first-party cookie in the customer's browser
  2. The cookie stores the affiliate ID and persists for the configured duration (default: 30 days)
  3. When the customer completes a checkout, the cookie is read to attribute the sale
  4. Commissions are calculated automatically for every sale
Cookie duration: If a customer clicks multiple affiliate links, the last click determines attribution. Ensure your cookie duration is reasonable for your sales cycle.

Affiliate Dashboard

Each affiliate has access to a dedicated dashboard showing:

Payouts

stryhub handles affiliate payouts automatically through Stripe Express. No manual work is required — commissions are calculated and transferred in real-time.

How payouts work

  1. A customer purchases through an affiliate's referral link
  2. Stripe processes the payment and the commission is calculated automatically
  3. The commission is transferred directly to the affiliate's Stripe Express account via stripe.transfers.create()
  4. The transfer is linked to the original charge (source_transaction), so Stripe releases the funds only when the payment clears (2–30 days depending on payment method)
  5. The affiliate receives the funds in their bank account through Stripe's standard payout schedule

How the money flows

Here's what happens when a customer pays $100 through an affiliate link (example with 20% commission):

Deduction Amount Who receives
Stripe processing fee (2.9% + $0.30) $3.20 Stripe
stryhub platform fee (3%) $3.00 stryhub
Transfer fee (0.25% + $0.25) $0.50 Covers Stripe Connect payout cost
Affiliate commission (20%) $20.00 Affiliate (via Stripe Express)
Net amount $73.50 Program owner (you)
Note: The stryhub platform fee and the transfer fee are included in the application_fee at checkout time. The program owner receives the net amount directly in their Stripe account — no manual calculations needed.

Stripe Express for affiliates

Stripe Express provides affiliates with:

Fees & Costs

There are three separate fees involved when affiliates receive payouts. Understanding each one ensures full transparency.

1. stryhub platform fee — 3% per transaction

This is stryhub's fee, charged on every transaction processed through the platform. It is deducted automatically at checkout time via the Stripe application_fee. There are no monthly fees or subscription plans — you only pay when you earn.

2. Stripe payment processing fees

These are Stripe's own fees for processing credit cards and other payment methods. They are completely separate from stryhub's fee and are set by Stripe:

For current rates, see Stripe Pricing.

3. Stripe Connect fees (affiliate payouts)

Stripe charges additional fees for transferring money to affiliate Express accounts:

Fee Amount How it's handled
Per-payout fee 0.25% + $0.25 Already included in the transaction's application_fee at checkout. No action needed.
Active account fee $2.00/month per active Express account Deducted from the affiliate's first commission transfer of each month. Visible in both admin and affiliate dashboards.
Instant payouts (optional) 1.5% (min $0.50) Only if the affiliate chooses instant payout to a debit card.
$2/month active account fee: Stripe considers an Express account "active" in any month where a payout is sent. This $2 fee is passed through by deducting it from the first affiliate commission of that calendar month. For example, if an affiliate earns a $50 commission and it's the first payout of the month, they receive $48. All subsequent commissions within the same month are transferred in full.

For full details on Stripe Connect pricing, see Stripe Connect Pricing. For stryhub's complete fee policy, see our Terms of Service (Section 5).

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